Creativity and Management (B.A.) | Digital Innovation *in accreditation

Bachelor’s degree program

This degree program prepares students to strategically shape digital transformation processes and implement disruptive innovation models in companies. They will be able to identify technological trends, develop digital business models and implement sustainable innovation strategies.

During your semester abroad, you can deepen your skills at one of our partner universities.

Career options

• Digital Transformation Manager
• Innovation consultant in the tech sector
• Project manager for digital innovation

Head of degree program

tbd

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Creativity and Management | Digital Innovation – Structure first year – 60 ECTS

• 6 ECTS – Introduction to Management
• 8 ECTS – Introduction to Science and Empirical Research (1st and 2nd semester)
• 6 ECTS -Media Theory & Analysis: Picturing Management and Society
• 6 ECTS – Creativity in Practice
• 4 ECTS – English / German as a Foreign Language 1
• 4 ECTS – Responsible Practices
• 6 ECTS – Strategy as Theory and Practice
• 6 ECTS – Innovation Management
• 6 ECTS – Creative Industries Economic, Legal and Societal Aspects
• 4 ECTS – English / German as a Foreign Language 2
• 4 ECTS – Community Project

Creativity and Management | Digital Innovation – second year – 60 ECTS

• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 6 ECTS – Digital Technologies
• 6 ECTS – Area Studies
• 4 ECTS – Foreign Language 2.1
• 4 ECTS – Management Simulation (3rd and 4th semester)
• 6 ECTS – Introductory Company & Consulting Project
• 6 ECTS – Controlling, Accounting & Reporting
• 6 ECTS – Entrepreneurial Projects in Digital Innovation
• 6 ECTS – Managing Change and Transforming Organizations
• 4 ECTS – Foreign Language 2.2
• 6 ECTS – Enhanced Company and Consulting Project

Creativity and Management | Digital Innovation – third year – 60 ECTS

• 6 ECTS – Management module (semester abroad)
• 6 ECTS – Specialization IV (semester abroad)
• 6 ECTS module (semester abroad)
• 6 ECTS – Language/Area (semester abroad)
• 6 ECTS – Project preparation (semester abroad)
• 18 ECTS – Internship Project
• 12 ECTS – Bachelor Thesis incl. its defense

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