Creativity and Management (B.A.) | Digital Media Creation *in accreditation

Bachelor’s degree program

The degree program combines creative media practice (in this profile: in the field of digital media practices) with basic business knowledge. It begins with insights into creative techniques and processes on the one hand and the structures of the so-called creative industries on the other. Creative processes in the field of digital media practices as well as various business models and fields of application are then introduced. The aim is for students to be able to work in professions (e.g. in media agencies) at the end of their studies, in which creative and economic perspectives are necessary at the same time. There are many opportunities to integrate practical experience into the course.

The degree program teaches creative and technical skills in the field of immersive virtual environments. Graduates are able to develop interactive spatial concepts and implement realistic virtual experiences with the help of 3D modeling, real-time engines and immersive technology.

Career options

• Media and creative agencies
• Game development studios
• Industry and mechanical engineering
• Architecture and planning offices
• Museums, cultural institutions and exhibition design
• Education, research and science communication

Head of degree program

Prof. Dr. Dr. Björn Bohnenkamp

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Creativity and Management | Digital Media Creation – Structure first year – 60 ECTS

• 6 ECTS – Introduction to Management (HR, Organization, Finance, Marketing, Law)
• 8 ECTS – Introduction to Science and Empirical Research (1st and 2nd semester)
• 6 ECTS – Media Theory & Analysis: Picturing Management and Society
• 6 ECTS – Creative Practices I
• 8 ECTS – Practical Experience and Reflection I
• 6 ECTS – Strategy as Theory and Practice
• 6 ECTS – Foundation of Immersive Media and Virtual Experience
• 6 ECTS – Creative Practices II
• 8 ECTS – Practical Experience and Reflection II

Creativity and Management | Digital Media Creation – second year – 60 ECTS

• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 8 ECTS – Design Principles and Prototyping in Virtual Worlds
• 6 ECTS – AV Formats I Entertainment
• 10 ECTS – Practical Experience and Reflection III
• 6 ECTS – Controlling, Accounting & Reporting
• 8 ECTS – Narrative Interactions and Experential Systems in VR
• 6 ECTS – AV Formats II Journalism or AVF II/III AV Formats III Corporate Media
• 10 ECTS – Practical Experience and Reflection IV

Creativity and Management | Digital Media Creation – third year – 60 ECTS

• 6 ECTS – Managing Change and Transforming Organizations
• 8 ECTS – Current Issues in Digital Media Practices
• 6 ECTS – AV Formats IV Youth Work AVF IV/V AV Formats V Science Communication
• 10 ECTS – Practical Experience and Reflection V
• 8 ECTS – Final Project
• 10 ECTS – Practical Experience and Reflection VI
• 12 ECTS – Bachelor Thesis incl. its defense

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