Creativity and Management (B.A.) | Motion Design *in accreditation

Bachelor’s degree program

The course combines creative media practice (in this profile: in the field of motion design) with basic business knowledge. It begins with insights into creative techniques and processes on the one hand and the structures of the so-called creative industry on the other. Creative processes in the field of motion design as well as various business models and fields of application are then introduced. The aim is for students to be able to work in professions (e.g. in media agencies) at the end of their studies, in which creative and economic perspectives are necessary at the same time. There are many opportunities to integrate practical experience into the course. The course teaches creative and technical skills in the field of motion design.

Graduates are able to develop visual concepts and implement digital animations and 3D visualizations in a practical manner.

Career options

• Motion Designer
• 3D Animator
• Art Director in the Motion Graphics department
• Visual Effects Designer
• Multimedia Producer

Head of degree program

tbd

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Creativity and Management | Motion Design – Structure first year – 60 ECTS

• 6 ECTS – Introduction to Management (HR, Organization, Finance, Marketing, Law)
• 8 ECTS – Introduction to Science and Empirical Research (1st and 2nd semester)
• 6 ECTS – Media Theory & Analysis: Picturing Management and Society
• 6 ECTS – Creativity in Practice
• 8 ECTS – Practical Experience and Reflection I
• 6 ECTS – Strategy as Theory and Practice
• 6 ECTS – Introduction to Motion Design
• 6 ECTS – Creative Industries Economic, Legal and Societal Aspects
• 8 ECTS – Practical Experience and Reflection II

Creativity and Management | Motion Design – second year – 60 ECTS

• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 8 ECTS – Advanced Motion Design Techniques
• 6 ECTS – AV Formats I Entertainment
• 10 ECTS – Practical Experience and Reflection III
• 6 ECTS – Controlling, Accounting & Reporting
• 8 ECTS – Motion Design in a Professional Context
• 6 ECTS – AV Formats II Journalism or AVF II/III AV Formats III Corporate Media
• 10 ECTS – Practical Experience and Reflection IV

Creativity and Management | Motion Design – third year – 60 ECTS

• 6 ECTS – Managing Change and Transforming Organizations
• 8 ECTS – Specialization IV
• 6 ECTS – AV Formats IV Youth Work AVF IV/V AV Formats V Science Communication
• 10 ECTS – Practical Experience and Reflection V
• 8 ECTS – Final Project
• 10 ECTS – Practical Experience and Reflection VI
• 12 ECTS – Bachelor Thesis incl. its defense

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