Creativity and Management (B.A.) | Movie Production *in accreditation

Bachelor’s degree program

The course combines creative media practice (in this profile: in the field of film) with basic business knowledge. It begins with insights into creative techniques and processes on the one hand and the structures of the so-called creative industry on the other. Creative processes in the field of film (concept development, production and post-production) as well as various business models and fields of application are then introduced. The aim is for students to be able to work in professions (e.g. in film productions) at the end of their studies in which creative and economic perspectives are necessary at the same time. There are many opportunities to integrate practical experience into the course.

The program qualifies students for the professional production of film content. The training combines creative, technical and organizational skills to successfully realize film projects from conception to post-production.

Career options

• Film producer
• Director
• Screenwriter
• Production Manager
• Post-production manager
• Media and film manager

Head of degree program

tbd

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Creativity and Management | Movie Production – Structure first year – 60 ECTS

• 6 ECTS – Introduction to Management (HR, Organization, Finance, Marketing, Law)
• 8 ECTS – Introduction to Science and Empirical Research (1st and 2nd semester)
• 6 ECTS – Media Theory & Analysis: Picturing Management and Society
• 6 ECTS – Creativity in Practice
• 8 ECTS – Practical Experience and Reflection I
• 6 ECTS – Strategy as Theory and Practice
• 6 ECTS – Pre-Production: Script Development, Casting, Production Planning
• 6 ECTS – Creative Industries Economic, Legal and Societal Aspects
• 8 ECTS – Practical Experience and Reflection II

Creativity and Management | Movie Production – second year – 60 ECTS

• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 8 ECTS – Production: Cinematography, Camera, Light, Directing, Acting
• 6 ECTS – AV Formats I Entertainment
• 10 ECTS – Practical Experience and Reflection III
• 6 ECTS – Controlling, Accounting & Reporting
• 8 ECTS – Post-Production: Sound Design, Editing, Digital Effects
• 6 ECTS – AV Formats II Journalism or AVF II/III AV Formats III Corporate Media
• 10 ECTS – Practical Experience and Reflection IV

Creativity and Management | Movie Production – third year – 60 ECTS

• 6 ECTS – Managing Change and Transforming Organizations
• 8 ECTS – Specialization IV
• 6 ECTS – AV Formats IV Youth Work AVF IV/V AV Formats V Science Communication
• 10 ECTS – Practical Experience and Reflection V
• 8 ECTS – Final Project
• 10 ECTS – Practical Experience and Reflection VI
• 12 ECTS – Bachelor Thesis incl. its defense

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