Creativity and Management (B.A.) | Strategic Communication *in accreditation

Bachelor’s degree program

This profile enables graduates to design comprehensive communication strategies, develop targeted PR and media campaigns and implement them successfully in a dynamic international environment. They are able to use modern communication technologies strategically and evaluate their impact analytically.

During your semester abroad, you can deepen your skills at one of our partner universities.

Career options

• Communication manager
• PR and media consultant
• Social Media Strategist
• Content and storytelling expert

Head of degree program

tbd

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Creativity and Management | Strategic Communication – Structure first year – 60 ECTS

• 6 ECTS – Introduction to Management
• 8 ECTS – Introduction to Science and Empirical Research (1st and 2nd semester)
• 6 ECTS – Media Theory & Analysis: Picturing Management and Society
• 6 ECTS – Creativity in Practice
• 4 ECTS – English / German as a Foreign Language 1
• 4 ECTS – Responsible Practices
• 6 ECTS – Strategy as Theory and Practice
• 6 ECTS – Media and Communication Psychology
• 6 ECTS – Creative Industries Economic, Legal and Societal Aspects
• 4 ECTS – English / German as a Foreign Language 2
• 4 ECTS – Community Project

Creativity and Management | Strategic Communication – second year – 60 ECTS

• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 6 ECTS – Digital Markets and Communication
• 6 ECTS – Area Studies
• 4 ECTS – Foreign Language 2.1
• 4 ECTS – Management Simulation (3rd and 4th semester)
• 6 ECTS – Introductory Company & Consulting Project
• 6 ECTS – Controlling, Accounting & Reporting
• 6 ECTS – Developing Communication Campaigns
• 6 ECTS – Managing Change and Transforming Organizations
• 4 ECTS – Foreign Language 2.2
• 6 ECTS – Enhanced Company and Consulting Project

Creativity and Management | Strategic Communication – third year – 60 ECTS

• 6 ECTS – Management module (semester abroad)
• 6 ECTS – Specialization IV (semester abroad)
• 6 ECTS module (semester abroad)
• 6 ECTS – Language/Area (semester abroad)
• 6 ECTS – Project preparation (semester abroad)
• 18 ECTS – Internship Project
• 12 ECTS – Bachelor Thesis incl. its defense

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