Digital Management (B.A.)

Bachelor’s degree program

You believe that digitalization is the most important challenge of our time. It is changing the way markets function, how we communicate, how we organize our work and how we live together in our society. You are interested in getting to know the mechanisms of this “world of algorithms”: How does coding work? What is a network economy? How can artificial intelligence be used in our business world? Through these ‘Rules and Tools’ you will learn to transform companies, but also to discuss the need for ethical reflection and the definition of new data protection rules and market regulations.

The focus of the course is on management and transformation skills combined with various interdisciplinary perspectives on digitalization. These include approaches from economics, media studies, marketing, human resources and psychology. Although it is not a technology-based degree program, it provides insights into the technological infrastructure and management implications of digital technology. There is a strong focus on applied skills such as advising companies and coaching teams, but also on reflective and ethical reflection on the social and ethical challenges of digitalization. During a semester abroad, you can deepen your skills at one of our partner universities.

Career options

• Consultant for digital transformation
• Change Manager
• Data Protection Officer
• Digital entrepreneur
• Business model developer
• Policy Officer for Artificial Intelligence
• Project manager

Contact person

Prof. Dr. Dr. Björn Bohnenkamp

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Study structure: Digital Management

Every module on the bachelor’s degree program in Digital Management at Karlshochschule opens up a new and exciting world for me. When I look at the module overview, I also discover how the content of my degree program is meaningfully interlinked and how Digital Management is thus revealed to me as a whole.

Digital Management – Structure first year – 60 ECTS

• 6 ECTS – Media & Technology: History, Economics & Law
• 6 ECTS – Digital Practices
• 6 ECTS – Introduction to Management
• 4 ECTS – Responsible Practices
• 8 ECTS – Introduction to Science and Empirical Research (^1st and^2nd semester)
• 4 ECTS – English / German as a Foreign Language 1.1
• 6 ECTS – Digital Management
• 6 ECTS – Organizational Environment
• 6 ECTS – Strategy as Theory and Practice
• 4 ECTS – Community Project
• 4 ECTS – English / German as a Foreign Language 1.2

Digital Management – second year – 60 ECTS

• 6 ECTS – Digital Markets and Communication
• 6 ECTS – Area Studies
• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 6 ECTS – Introductory Company & Consulting Project
• 4 ECTS – Management Simulation (^3rd and^4th semester)
• 4 ECTS – Foreign Language 2.1
• 6 ECTS – Psychology of Counseling Teams
• 6 ECTS – Managing Change and Transforming Organizations
• 6 ECTS – Controlling, Accounting & Reporting
• 6 ECTS – Enhanced Company and Consulting Project
• 4 ECTS – Foreign Language 2.2 or Host Language

Digital Management – third year – 60 ECTS

• 6 ECTS – Elective
• 6 ECTS – Elective in Digital Transformation
• 6 ECTS – Management Elective
• 6 ECTS – International Project
• 6 ECTS – Elective: Culture & Language Foreign Lg. / Host Language 2.3
• 18 ECTS – Internship Project
• 12 ECTS – Bachelor Thesis incl. its defense

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