Business Psychology (B.A.) | Market and Consumer Psychology

Bachelor’s degree program in accreditation

You believe that the focus is on people and want to learn more about how people perceive themselves and the world around them, how they behave, interact and change the world – without focusing on psychological therapy. You are particularly fascinated by how markets work: Why do people choose certain brands and products, how does advertising shape us as people? That’s why you want to acquire practical skills in management, consumer research and psychology. These skills will open up many perspectives for you in advising people, but also in understanding markets and consumers.

The program focuses on psychological traditions rooted in the humanities and social sciences, with a strong emphasis on interpretive and qualitative methods. It follows an interpretative approach that combines management and selected areas of psychology. The program combines analytical skills, reflective potential and applied skills. During a semester abroad, you can deepen your skills at one of our partner universities.

• Business psychologist
• Market researcher
• HR Consultant / HR Specialist
• Business coach

Head of degree program

tba

Program structure: Business Psychology (B.A.) | Market and Consumer Psychology

Business Psychology (B.A.) | Market and Consumer Psychology – Structure first year – 60 ECTS

• 6 ECTS – Introduction to Psychology
• 6 ECTS – General Psychology
• 6 ECTS – Introduction to Management
• 4 ECTS – Responsible Practices
• 4 ECTS – English / German as a Foreign Language 1
• 8 ECTS – Introduction to Science and Empirical Research (1^st and 2^nd semester)
• 6 ECTS – Media and Communication Psychology
• 6 ECTS – Social Psychology
• 6 ECTS – Marketing Strategy, Implementation and Controlling
• 4 ECTS – Community Project
• 4 ECTS – English / German as a Foreign Language 2

Business Psychology (B.A.) | Market and Consumer Psychology – second year – 60 ECTS

• 6 ECTS – Intercultural Advertising Psychology
• 6 ECTS – Area Studies
• 6 ECTS – Resources: Financial Resources, Human Resources, Organization
• 6 ECTS – Introductory Company and Consulting Project
• 4 ECTS – Foreign Language 2.1
• 4 ECTS – Management Simulation (3^rd and 4^th semester)
• 6 ECTS – Responsible Consumer Psychology
• 6 ECTS – Personality Psychology and Psychological Diagnostics
• 6 ECTS – Developing Communication Campaigns
• 6 ECTS – Applied Psychological Research Project
• 4 ECTS – Foreign Language 2.2 or Host Language

Business Psychology (B.A.) | Market and Consumer Psychology – third year – 60 ECTS

• 6 ECTS – Current Issues in Media or Consumer Psychology
• 6 ECTS – Psychology Elective
• 6 ECTS – Management Elective
• 6 ECTS – Advanced Statistics
• 6 ECTS – Elective: Culture & Language Foreign Lg. 2.3 / Host Language
• 18 ECTS – Internship
• 12 ECTS – Bachelor Thesis incl. its Defense

---

---