Prof. Dr. Dr. Björn Bohnenkamp

At the university since

  • April 01, 2014


  • Head of the International Business and Digital Management program
  • Head of study program Management

Focus on teaching

  • Scientific work
  • Marketing and Consumer Culture
  • Media and communication
  • Cultural management and marketing
  • Digitalization and innovation


  • Introduction to scientific work and empirical social research
  • Culture and markets
  • Marketing: Creating Values, Relations and Marketing
  • Exploring Consumer Culture
  • Media, Communications and Storytelling
  • Exploring Media Reception

Research interests and fields

  • Media and cultural marketing
  • Consumer Culture Theory and Market Discourse Dynamics
  • Generation Studies
  • Digital ecosystems (consumption, communication and sustainability)
  • Visual culture (film, television)

Academic training and further education

  • Doctorate (Dr. rer. pol. in Business Administration at the Westfälische Wilhelms-Universität Münster
  • Doctorate (Dr. phil.) in Theater, Film and Television Studies at the University of Cologne
  • Visiting Student Research Collaborator at Princeton University/USA
  • Semester abroad at the Sorbonne Nouvelle Paris/France
  • Studied business administration at the University of Cologne
  • Studied economics at the University of Hagen
  • Studied theater, film and television studies, German philology and political science at the University of Cologne

Practical experience

  • Career coach (self-marketing, self-organization, digital self)
  • Independent marketing consultant, in particular for media companies, cultural organizations and the trade (e.g. TV 60, Studiocanal, Agentur Rights, ZKM, Infinity Docs, Motion Capture Group, IG Südliche Waldstraße, etc.)
  • Freelance teaching for European Television and Media Academy Strasbourg/France, University of Münster and Baden-Württemberg Cooperative State University

Current teaching and research projects

  • Attention economy and success factors on YouTube
  • Employer Branding & Corporate Citizenship
  • Ethics and sustainability in digital ecosystems
  • Generation Studies: Consumer and working generations, evidence effects and identity politics
  • Constructivist and cultural science theories of marketing
  • Media brands: Adaptations, sequels and remakes
  • Trash consumption: taste regimes, justification and normalization of consumption

Further information

  • Since 2018, reviewer for AQAS and the German Council of Science and Humanities
  • 2010-2016: Board member of the Generation Research Network e.V.
  • 2005-2008: DFG-Promotionsstipendium
  • 2000-2004: Sponsorship by the German National Academic Foundation

Publications and working papers

Journal articles (peer-reviewed)

  • Bohnenkamp, Björn (2020): Domestic marketing. In: Politics and Culture. Dossier Home & Sustainability. S. 46-47.
  • Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T. and Schauerte, R. (2014): “When Does It Make Sense To Do It Again? An Empirical Investigation of Contingency Factors of Movie Remakes”. In: Journal of Cultural Economics, 39(1), 15-41.


  • Bohnenkamp, Björn, Marcus Burkhardt, Katja Grashöfer, Adrianna Hlukhovych, Angela Krewani, Tobias Matzner, Petra Missomelius, Felix Raczkowski, Mary Shnayien, Andreas Weich, Uwe Wippich (2020): Online teaching 2020. A discussion paper of the Education and Digitization Forums of the Society for Media Studies on university operations under Covid-19 conditions:


  • Bohnenkamp, B. (2011): Doing Generation: on the staging of generational community in German-language written media. Bielefeld: Transcript.


  • Bohnenkamp, B., Manning, T. and Silies, E.-M. (eds.) (2009): Generation as narrative: new perspectives on a cultural pattern of interpretation. Göttingen: Wallstein.
  • Bohnenkamp, B. et al. (ed.) (2006): Introduction to Media Culture Studies. Münster: LIT.

Contributions to anthologies

  • Bohnenkamp, Björn (2020): The evolution of brands and marketing. In: Zukunftsinstitut (ed.): Transforming Brands. What makes brands strong in the future! Frankfurt am Main, pp. 94-100.
  • Bohnenkamp, B. (2017): ReThinking Studying Marketing. In: Küpers, W., Sonnenburg, S. and Zierold, M. (eds.): ReThinking Management. Perspectives and Impacts of Cultural Turns and Beyond. Wiesbaden: Springer VS 2017, 191-204.
  • Bohnenkamp, B. (2014): Telephony in the movie. In: Kirchmann, K. and Ruchatz, J. (eds.): Medienreflexion im Film. Bielefeld: Transcript, 349-366.
  • Bohnenkamp, B. (2011): Switching Television: Criticism in/of the System. In: Petras, O. and Sina, K. (eds.): Cultures of Critique. Media descriptions of the present between pop and protest. Dresden: Thelem, 127-148.
  • Bohnenkamp, B. (2010): “Die Jugend vor 25 Jahren”: Generatiographien. In: Lauer, G. (ed.): Literaturwissenschaftliche Beiträge zur Generationsforschung. Wallstein: Göttingen, 108-131.
  • Bohnenkamp, B., Manning, T. and Silies, E.-M. (2009): Argument, myth, mission and construct: generational narratives in interdisciplinary perspective. In: Bohnenkamp, B., Manning, T. and Silies, E.-M. (eds.): Generation as Narrative. Göttingen: Wallstein, 9-29.
  • Bohnenkamp, B. (2009): Counting and storytelling: Generations as an effect of cultural techniques. In: Bohnenkamp, B., Manning, T. and Silies, E.-M. (eds.): Generation as Narrative. Göttingen: Wallstein, 72-88.
  • Bohnenkamp, B. (2008): The end of generations. In: GDI Impuls. Knowledge magazine for business, society and trade, 3, 8-15.
  • Bohnenkamp, B. (2007): Class, Gender, Race, Generation: Generational Studies in Film Studies using the Example of Douglas Sirk’s Imitation of Life. In: Jahn-Sudmann, A. and Hißnauer, C. (eds.): medien – zeit – zeichen. Marburg: Schüren, 226-232.
  • Bohnenkamp, B. and Schneider, I. (2005): Media Cultural Studies. In: Liebrand, C., Schneider, I., Bohnenkamp, B. and Frahm, L. (eds.): Einführung in die Medienkulturwissenschaft. Münster: LIT, 35-48.
  • Bohnenkamp, B. and Spangenberg, P.-M. (2005): Introduction to media stories. In: Liebrand, C., Schneider, I., Bohnenkamp, B. and Frahm, L. (eds.): Einführung in die Medienkulturwissenschaft. Münster: LIT, 135-142.
  • Bohnenkamp, B. and Blamberger, G. (2005): Author/star. In: Liebrand, C., Schneider, I., Bohnenkamp, B. and Frahm, L. (eds.): Einführung in die Medienkulturwissenschaft. Münster: LIT, 245-256.
  • Bohnenkamp, B. (2005): Epidemic narration: Lars von Trier’s EPIDEMIC as a reflection of cinematic storytelling. In: Ahrens, M. and Kallwies, N. (eds.): Mediale Ansichten. Marburg: Schüren, 179-186.
  • Bohnenkamp, B. (2005): Der Club, das Zuhause, die Community: Zuschauer-Adressierung durch Schrift-Bild-Differenzen im deutschen Privatfernsehen. In: Voßkamp,W. and Weingart, B. (ed.): Sichtbares und Sagbares. Cologne: DuMont, 140-164.
  • Bohnenkamp, B. (2005): Telephones, cell phones, cell phones: Observations of a media upheaval in films. In: Eder, J. (ed.): Mediale Spielräume: Erfundene Welten, gestaltete Bilder. Marburg: Schüren, 145-152.